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tale of love and fun ... 24 hours in WDM

love! Once will not hurt, if I find myself in Saudi Arabia, is also thanks to WDM (formerly Wegener Direct Marketing) with whom I did my classes. To discover or rediscover, a video that'll lift your heart, smiling teams of your dreams. In addition it makes me strangely happy to see them all as playful. It's a great initiative ... (Nod to Sandra - First and Jean-Michel - the boss end of the video)

Love and kisses to all the friends of Wdm ...

PS: Congratulations to the skills 'house' is a beautiful tracking shot and great editing.
PS2: Well it's still my favorite magazine Marketing Direct repeats article?
PS3: Jean-Michel, the NDCS can not we make a video in the same style?

Valentine - Song WDM
sent WDMFrance

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Chrono international

24 Heures Chrono, International On 1, 2 and 3 April 2008, Live news21.tv

An event not to miss for you who want to 'go', those who have already left, those who returned, 24 hours internationally.

Under the TV studio side, we discover some interesting testimony, education about life in any country. The principle of these 24 is to cover the planet in the sandstone a particular route. Do not miss this new edition of the site Mondissimo.

Here is the text that best describes Mondissimo this event, with details of the team if you wish to testify:

---------------------------------

24H CHRONO: Within 24 hours, 24 cities worldwide are processed.
Interviews With guests in France and abroad, mini debates, answering questions from users, with forums, chat rooms by city. Around the planet is made of 24 hours, 8 hours x 3 days
All French nationals abroad will be able to meet and discuss on this occasion. A major media operation will be set up to promote this. You are

expatriate (e) in one of the cities below and want to participate in this program?
Contact us at: info@mondissimo.com

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Valentine

:-) No no I do not want to wish you a happy valentine, I just want to talk about opportunities in Direct Marketing making use of Valentine's Day as a vehicle.

Well they are zero. Not prohibited but non-existent. When Valentine's Day, in general it is not blooming like little hearts everywhere in Paris, where the lights Brussels :-) There are private initiatives (in compounds), there was one at Sharbatly (where I live), but they were nice, we could go alone (if not cool crisp evening beer). - Uh no alcohol beer, of course. So

not forbidden, but repressed. Want? where is the difference?

Nothing prevents this feast, just religiously it is not appreciated or even tolerated. It is common that each year the restaurant wants to do this kind of event (a concert), as do advertising, and the last time passes and the religious police closed down the school (final). So few people try their hand to promote the day peculiar worldwide.

What about direct marketing. At nearly the same thing, nobody dares. The danger is real, even if you write to your clients say in my program Muqafat (Sawani) to offer special promotions on February 14, and the husband or brother or other falls on the mail, it will be offended by little short of it is the advertiser at the end and I will toast the way, maybe I risk something, not sure!

short nil, nothing. In the end I still have some periods in the year Back to School, holidays, Eid, Ramadan, the lunar new year. I even

no local version of the grand prix of america version camels ... I swear sometimes I wonder what tomorrow will be done ...

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rock Ca ...

On 19 February, there will be a rock concert at Sierra (compound). It Rod Barthet will play that night ( www.rodbarthet.com ).

is interesting from a cultural standpoint. Indeed at the beginning when I arrived, the atmosphere was different. Classical music concerts (many musicians in Jeddah, French, German and English), recitals, screenings of classic films (Francophonie 2007) .. but for 6 months, just after the summer, came to power rock bands, and even ... Heavy metal.

New trend, trend ... after one of his performances is free but I find it interesting that this radicalization musical acts. Since then, the (few) concerts that I saw the promotion so all revolve around the Rock, soft or harder. A craze.

I even have a friend (French) who works in the communication (Fred) who specializes in finding sponsors for the events of these groups. This summer there was even talk of a festival Hard Rock, crazy right?

Anyway I wish you a good show, at least for the places of 19 February (Jeddah), run to the antenna of the Department for Cooperation & Cultural Affairs at the Consulate General of France (before 18).

Good show.

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in the cabbage .... (Or pink)? Above the line

I almost call this post "Caca nervous." But in the cabbage (or pink) is not cuter? Caca nervous, surely, or so I going crazy or I say it's a hidden camera.

It is customary to have problems with mail that is sent to the mail. The lists were not clean, and despite my 4 milion own address, I did not guarantee an excellent quality, unfortunately.

was until the signing of the agreement with the position. As sole distributor, I was finally able to launch the Data Quality (but you know). I still have 'grown up' in Wegener, then the least I can do before you 'go' is to train them to address quality.

So long as my DBA (Data Base admin) understands what to do (a little anyway :-) and I am the Data Quality.

Today it is almost certain to us. That is, I always know that I substantial homes ... 375,000 addresses (PO Boxes) for 24 million .. hmmm hmmm. But when I 'straightens an address, I am sure that if I write to Fatima, Ahmed is not (so a girl or a boy ... Beware the core issue happens :-(

Brief What can happen to a letter to a lady is opened by a gentleman, and vice versa. I point out again that I write the address WHOM I send.

So I ask myself always the question. Curiosity, moving, indiscretion, social rule ...? Looking

In any event, you know now, we takes offense quickly down here even when you're out of the game I'll explain a final customer who should not receive a mailing, received it and read it. He was offended, he contacted the advertiser, who is turned against me, but also in general against the post.

Yet I do not send catalogs sex toys in VAD, DVDs or other adult. In short it is not at all clear that most braille much here but we did not have much information. Note that I have no information on the content, only on the container. Here it is shocking that a man be sent mail from a woman and vice versa.

You would receive at home, at your address in your inbox, a courier for someone with a different name, a different kind .... ? I generally gives me the letter to the postman, or brand does not live at the address and presents everything in a mailbox. But you're right, I'm perhaps more normal :-)

Result of running the post ( SPA) asked me to officially register the name of the ladies in pink and that of men in blue.

SERIOUS!!

Really very seriously. I tell you, I'm not laughing at all. Notwithstanding the segregationist side, indiscreet, short, stupid ... Sometimes

and after years of negotiation with the post office today with AC and other bubbles that I do not mean I always tell myself to post here, they learned their craft from Pinder! I know in France at the post office professionals and they know their stuff, but there ...

Boouuuuuhhhhh!! I ask them if I can scent the envelopes? Musk and vanilla for men for girls? hummm? :-) I like vanilla me :-)

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Jarir Bookstore

Diversification is the way ... SAGIA a customer history is gradually moving towards our latest offers, including those of the Agency communication (the spin off Witts). Here is the video that has been presented alongside the exhibition you will discover the name during the video. A very good start ...

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So I mentioned yesterday, one of my biggest prospects is Jarir Bookstore. What, .. to share my dream? It's been a year that we made back and forth between Jeddah and Riyadh to meet the founders of this company. Like all companies in Saudi Arabia, these are families, not managers or shareholders who are heads of companies. Convincing a prospect has a greater emotional component. It is not convincing or demonstrate that it provides something, it is to prove that it does not distort, they can capture this evolution as if they themselves the had imagined.

Then Jarir FNAC is a bit of 20 years ago in France. It is a retail store that sells cultural, DVDs, CDs, books, but also the computer technology of the product (photo, MP3, GSM) and stationery (way Shift in France - Ideal for office and school year).

You've understood that these products alone determine different populations, different purchasing cycles, loyalty systems may be different or targeted, but also the opportunity to address the B2C or B2B given the wide range of clientele. Jarir is more of a very clean store is a network, it is well established, it still has large parking lots (this is not always the case in Saudi Arabia), ... and plus they already have a draft card style points after 10 purchases, you get 10% of the 11th.

Do not be surprised of 10% in France where it is rather between 3 and 5% discount. I've already beaten with Toys' R Us and Sawani They want to 'give' to loyal customers, and the margins are like 'let go' 10% is not much for them. No doubt the futures market will be soft, but I doubt that there have not inflated discounts. Here we are not very focused on services, we prefer to give you or offer you a large discount that set up a valet parking for example.

So Jarir is a joy on paper, and more technically I already know I do and all the infrastructure to manage multiple programs, analyze the ski (reported purchases), the segment short, the dream. In addition

Jarir more books because of the press, and it would be a godsend as 'sell' by following the information or contacts with various publishing houses, even acting as a third of customer relationship launch of the subscription management (which does not exist here except for the daily Arab News Press style).

It was convincing, and that is why today I am in contact with the dean of this family (the father), but it does not always loose pieces. It is difficult to achieve this level of negotiation, but when it is even harder. People travel constantly, are not there, rarely respond to the phone.

The goal is pitbull and bite so do not let go, it always pays in the end, of course after 15 discount, so you need to know to make a pricing accordingly at the first meetings.

Feel free to visit their site, it's very telling, you'll find yourself on the Amazon site there are 9 or 10 years ago. I think that 2008 might be a turning point with Jarir Bookstore in any case is all the happiness I wish us.

To not do that in economics and business strategy ... I like to go to Jarir, who is on Sari Street, near Corniche, it is the south side of the street. It's fun but the Virgin has decided that implants be placed next to, on the roundabout that you usually use to go to Jarir. It's interesting that competition, but Virgin (at least in Dubai) this position mainly on the sale of music, movies too. A real challenge in Saudi Arabia where all cultural content is pirated and sold routinely on the street ...

Other details of Sari Jarir street, stop for a coffee in Starbucks that is inside ... Think ... nothing will shock you ... ok it's not great for a Starbuck ... but, but ... Yes, there are no walls to separate men and women. It is the only public place I know well in Jeddah. The gossips say that Riyadh had already done everything they close (I want to believe), but hey .. enjoy the coffee (I like the caramel frapuccino) :-)

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Commercially this year is not a bad thought away from it. After months of development and meetings, we sign additional 13 accounts with some really interesting Emaar (Middle East & KAEC), Saudi Fuel, Al Sawan, Toys R Us, Amex, SAGIA, Jomaih, Mobily and Readers Digest.

In the lot, 9 call center, 3 loyalty programs and customer relationship program (except precision). Another very interesting, which began in Dubai, is UNICEF (bravo Yahya), with the solution that I Developed FUNDEO dedicated to charity. Even if the solution is more effective in Arabia (where I post the repository) is a promising start for this solution and the Emirates.

2008 does not look too bad with other signatures involved since the beginning of the year: Pepsi Co., Al Nukaly retailer, Mize Auto Service, Al Musbah retailer, NCCI Insurance, Arab National Bank and National Commercial Bank (NCB).

Overall this will lead to DMS 4 new call center, 3 and 4 loyalty programs customer relationship programs (DM campaigns on and offline).

You may have noticed, since I Sawsan promoted to management call center, and with the support of Abdullah (he is fine) to sales, call center applications have exploded, and the capacity this year the board will double to 77 positions (without the call center from Saudi Airlines on 2nd floor).

is very good omen. Turnover (at constant perimeter) is markedly increased (+3%) despite the spin off of the design studio (now known as Wits) and the field Targeting (called REACH). I have a little concern on margins, because this year there were many problems in executions and it required several assets (sic sic sic !!!). But I save (some) furniture with a payroll in sharp decline (10%) due to problems this summer.

accounts are healthier, creating different BU provides better visibility and simplified consolidation of the various contributions. Today, DMS is the branch of the Direct Marketing communications group, but is rich 8-loyalty programs 3 of which are already at cruising speed, and thus provides an easier revenue projection for the year, not including Reader's Digest and my obsession to sign GPRS (Saudi publication Reasearch Group - Arab News Editor) and Jarir Bookstore.

Speaking of year, wish a happy new year 1429 (lunar year) to all my staff who all worked to achieve these results, my sales, marketing, call center and the prod. It was not bad but could do better :-)

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Campaign 2007 Report recruitment / retention

Once is not custom, should always contact their prospects and customers through all channels available. Of true visit, via phone call, we also use email.

If I like it less media in favor of including the 'Print', it has the advantage of being more interactive, to redirect to more complete information, as attachments or on our website.

Custom campaign was conducted on nearly 300 B2B contacts. Many bounces because the duration of a person in the position here is quite low and it is common to have an interlocutor in the first quarter and again in the second (sic). With this mail there was a commitment in the form of application, the principle is simple, it is a leaflet with all the services developed since my arrival.

This now the problem is that my marketing director (the one who signs the submission) has given me the demo of this application (it worked), and when I received it by mail in check, it does working, or very badly. To you tell me if you can read one page :-)

I guarantee you that this application is free of viruses: DMS Leaflet