Monday, February 4, 2008

Heather Harmon Retired?



Commercially this year is not a bad thought away from it. After months of development and meetings, we sign additional 13 accounts with some really interesting Emaar (Middle East & KAEC), Saudi Fuel, Al Sawan, Toys R Us, Amex, SAGIA, Jomaih, Mobily and Readers Digest.

image In the lot, 9 call center, 3 loyalty programs and customer relationship program (except precision). Another very interesting, which began in Dubai, is UNICEF (bravo Yahya), with the solution that I Developed FUNDEO dedicated to charity. Even if the solution is more effective in Arabia (where I post the repository) is a promising start for this solution and the Emirates.

2008 does not look too bad with other signatures involved since the beginning of the year: Pepsi Co., Al Nukaly retailer, Mize Auto Service, Al Musbah retailer, NCCI Insurance, Arab National Bank and National Commercial Bank (NCB).

Overall this will lead to DMS 4 new call center, 3 and 4 loyalty programs customer relationship programs (DM campaigns on and offline).

You may have noticed, since I Sawsan promoted to management call center, and with the support of Abdullah (he is fine) to sales, call center applications have exploded, and the capacity this year the board will double to 77 positions (without the call center from Saudi Airlines on 2nd floor).

is very good omen. Turnover (at constant perimeter) is markedly increased (+3%) despite the spin off of the design studio (now known as Wits) and the field Targeting (called REACH). I have a little concern on margins, because this year there were many problems in executions and it required several assets (sic sic sic !!!). But I save (some) furniture with a payroll in sharp decline (10%) due to problems this summer.

accounts are healthier, creating different BU provides better visibility and simplified consolidation of the various contributions. Today, DMS is the branch of the Direct Marketing communications group, but is rich 8-loyalty programs 3 of which are already at cruising speed, and thus provides an easier revenue projection for the year, not including Reader's Digest and my obsession to sign GPRS (Saudi publication Reasearch Group - Arab News Editor) and Jarir Bookstore.

Speaking of year, wish a happy new year 1429 (lunar year) to all my staff who all worked to achieve these results, my sales, marketing, call center and the prod. It was not bad but could do better :-)

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